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Have you heard it about “this brand” or “that brand”? has someone told you “You need to have branding for your organization?” 

What is a brand? Isn’t it just for businesses?

via GIPHY

Well, no branding is not just for for-profit organizations. Branding can be used by any organization and people too.

Basically, branding is a process of creating a strong, positive image in a person’s mind. Branding helps you to stand out from your competitors and be memorable to your audience.

Why is it important? And why it needs to be a foundation for your organization?

“-Using it as a tool for fundraising, a growing number are moving beyond that approach to explore the wider, strategic roles that brands can play: driving broad, long-term social goals, while strengthening internal identity, cohesion, and capacity.” - Stanford Social Innovation Review 

1.Clearly and confidently communicates who you are

Have you ever been asked who you are? What does your organization do? And you don’t know how to answer or maybe you can answer but your audience is more confused by what is it that you do?

Having a good branding strategy means you have a clear picture of who you are as a brand and your communication messages are clear, your audience can understand them and it can effectively nurture your relationships. And having this means you and everyone in your organization can internalize your goals, mission, and value that they can convey them confidently

2. Gives you purpose and direction

Through the branding process, you’ll hone in on your goals and the meaning behind your organization. Remember we are not talking only about what colors are pretty but what is the reason behind your mission and where you want to go as an organization. Your brand strategy will serve as your map because it's very easy to stray away from your original goals or plans when you have nothing to guide you. A clear brand strategy helps you stay focused on your mission and vision as an organization, it will help you be strategic and guide your marketing efforts.

Also, it provides clarity for you and your staff on how to act, how to win, and how to meet your goals. 

3. Foster Relationships with your advocates

Great branding is more than logos, colors, and visual strategy. The heart of branding is human connection, creating the relationship you want to have to foster loyalty and trust with your audience. How your audience perceives your organizations are formed by each communication and interaction or what we call touchpoints and each of these touchpoints is an opportunity to make a good impression. And when you connect with your audience on an emotional level they feel good whenever they support your organization.

4. Set you apart

With tons of other organizations out there and some of them are addressing the same social issues that you do it’s important to know what differentiates you from the rest and what value you give that they don’t.

If your branding is consistent, clear, and recognizable, it can help people feel more at ease donating and purchasing your products or services.

If you need help with your brand, We will help you unlock a human connection in a virtual landscape that shows compassion gives value, and build trust. These will ultimately help you build a relationship with your ideal advocates that will make asking more natural, and will propel your core mission to new heights. From creating your brand strategy to the visual identity elements, contact us for a free consultation…let's create magic together!