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Through the years giving and reaching out to your advocates has changed and with the pandemic pushing the whole world to move most activities, online digital marketing became necessary for organizations.

With the need to be available virtually, what is digital marketing really?

The Wikipedia explanation is “Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.”

Basically, it's all your marketing but only and with digital technologies.

Some of them are:

1. Your social media presence

2. Your Website and landing pages

3. Email marketing

4. Content (your videos, blogs, graphics)

And more

Some of this may be gibberish for you or you can be very familiar with them as you use them regularly but why do you need to spend time, money, and effort on these? What are the benefits? And how does it help your goals?

One, Cost-effective

Compared to traditional marketing channels, digital marketing especially social media don’t need a lot of funding. Social Media actually cost nothing to set up. This is useful for organizations that have little budget.

Two, Wider Reach

You don’t only have access to the world via the internet but you also have access to different types of people or audiences. And no matter who your ideal audience is there is a space online where you can find them.

Three, Available 24hours

Unlike brick and mortar offices your website and social media are working around the clock for you. You can reach new people any time of the day, they can learn about your organization and they are available to accept donations or purchases even in the middle of the night.

Four, Easier and faster collection of data

Your metrics are collected and stored automatically. It is available in real-time allowing you to analyze data and make decisions faster.

There are plenty of benefits digital marketing can do for your organization, as we shift how we find and consume information and the inevitable role of technology in our lives. You need to be where your advocates are.